Industry benchmarking is worthless activity unless the others in your industry are the best. If you compete with mediocre companies you will only achieve mediocrity.

As the recent Jeep hacking incident  vividly demonstrates, the risks inherent in connecting things to the internet continue to grow and the impacts of those breaches are growing more serious.

If we make the assumption that everything can and will eventually be hacked, what are the ethics of building connected devices?