Marketing Automation Stack-on-a-Shoestring
Automated full lifecycle customer engagement has become a necessity and not a luxury. Even small companies without the staff or money for a big enterprise system need the ability to monitor their brand and industry, automatically convert website visitors to email marketing candidates to sales opportunities and provide live, real-time sales support.
Designing a Customer Decision Journey Driven Sales and Marketing Framework - Part 2
We start the design process by collecting information about who our clients customers are, what our clients customers are doing and why they are doing it.
What Everybody Ought to Know About Business Books
Here is a dirty little secret about all those business strategy books: They don't do any good. Thousands - sometimes millions - of people buy those books and push them to the top of the best seller lists. But all that reading doesn’t do any good.
Structure and Mechanics of a Professional Sales Organization
I have been having great conversations with people regarding breaking the traditional sales model. A consistent theme running through these conversations is that companies want to make changes in how they sell but they don’t understand their process well enough to even know what to start tweaking.