How much time did you spend on the design for your company website? How about your logo? And your products or services? My guess is you spent a lot of time on these items, maybe even hired specialists outside your organization to make sure you got it right.

How much time did you spend designing your company?

We are finally acknowledging that technology itself is insufficient to solve problems. But until human behavior becomes a core part of the technology conversation -instead of relegated to user experience or marketing conferences- we are stuck with technology that looks like 2050 and usage and adoption that looks like 1999.