B2B Buyers Pay an Average of 30% More for Experience

Written By Jeremiah Fellows

According to a 2013 global survey of B2B buyers conducted by Avanade, decision makers buying products and services for their business are paying on average 30 percent more for an improved customer experience.

More than half of those surveyed paid more for a product because the customer experience was better.

Learn more about how to create and manage that kind of improved customer experience at Denver Startup Week.

Jeremiah Fellows
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