The Experience Differentiator: An Introduction to Customer Experience Design (Denver Startup Week 2015 Presentation)
It has never been easier to get new products and services to market, leading to increasing competition and market saturation. In this environment of near total product and service parity, the customer experience is often the only meaningful differentiator.
This talk was delivered at Denver Startup Week 2015
Three Key Misconceptions About Experience Design
There are three key misconceptions about customer experience design that are limiting its effectiveness in many organizations. These must be resolved for companies to design experiences that are effective, enjoyable and differentiated.
Keys to Success in the IoT Age
IoT means plugging into massively interconnected systems where the screen is no longer the driver of the experience and individual companies no longer have ownership. These systems will bring together disparate customers, data, devices and services in a fluid environment where devices and data sources become transitory and are dynamically added and removed based on the customers needs at a particular moment.