Jeremiah Fellows Jeremiah Fellows

Three Key Misconceptions About Experience Design

There are three key misconceptions about customer experience design that are limiting its effectiveness in many organizations. These must be resolved for companies to design experiences that are effective, enjoyable and differentiated.

Read More
Jeremiah Fellows Jeremiah Fellows

Journey Driven Sales and Marketing

Marketing and sales must evolve to become services that deliver value independent of a purchase. They must make the customer better at who they are attempting to be and what they are want to accomplish. Shifting to service based sales and marketing requires a disciplined program of customer research, journey analysis and insight development.

Read More
Jeremiah Fellows Jeremiah Fellows

The Dangers of Benchmarking

Industry benchmarking is worthless activity unless the others in your industry are the best. If you compete with mediocre companies you will only achieve mediocrity.

Read More
Jeremiah Fellows Jeremiah Fellows

The ethics of connecting things to the internet

As the recent Jeep hacking incident  vividly demonstrates, the risks inherent in connecting things to the internet continue to grow and the impacts of those breaches are growing more serious.

If we make the assumption that everything can and will eventually be hacked, what are the ethics of building connected devices?

Read More
Jeremiah Fellows Jeremiah Fellows

5 Key Principles for Creating a Positive Customer Experience

Enjoyable and effective customer experiences don't just happen. They must intentionally and deliberately designed across every touchpoint. This requires a deep understanding of your customers and an unwavering focus on their perspective. There are 5 key principles that help guide the creation of great experiences:

Read More
Jeremiah Fellows Jeremiah Fellows

Keys to Success in the IoT Age

IoT means plugging into massively interconnected systems where the screen is no longer the driver of the experience and individual companies no longer have ownership. These systems will bring together disparate customers, data, devices and services in a fluid environment where devices and data sources become transitory and are dynamically added and removed based on the customers needs at a particular moment. 

 

Read More